Research and Markets: 2010 Marketing Survey of Architecture, Engineering, Planning & Environmental Consulting Firms

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/49a1e6/2010_marketing_sur) has announced the addition of the "2010 Marketing Survey of Architecture, Engineering, Planning & Environmental Consulting Firms" report to their offering.

Times are tight, and your firm may not have a lot of money to spend on marketing. How can you get more out of your marketing dollars? See what's working and what's not for your competitors and other firms just like yours with ZweigWhites 2010 Marketing Survey of Architecture, Engineering & Environmental Consulting Firms. You could find out what's working by trial and error, but why not save time, money, and headaches by getting the most comprehensive report on marketing for design and environmental firms? With this book, you'll be able to see which marketing activities can provide the biggest bang for your buck; set realistic budgets for 2011-2012, including staffing levels, compensation, and investments in marketing systems and infrastructure; and determine reasonable goals for your own proposal activity, hit rates, and more.

If your firm isn't keeping pace with industry standards when it comes to marketing, you're risking the future of your business. But how do you know if your firm is over- or underinvesting in marketing compared to your competition? Do you know which marketing strategies lead to success, and which ones you should avoid? Do you know how many marketing staff firms like yours need to get the job done? If you want answers to these marketing questions and others, you need ZweigWhites Marketing Survey. Its the source the most successful A/E firm leaders and marketing staffers have been turning to year after year.

The 2010 edition of this report is a must-have resource that will show you all the benchmarks you need to find out just how your firms marketing efforts stack up to your peers and your competition. You'll get all the latest available statistics on all areas of marketing spending, staff, proposals, strategies, and much more! All together, these survey results will help you see where you stand right now and enable you to start making plans and informed decisions about your marketing strategies for the upcoming year.

Key Topics Covered:

Chapter 1 About the Survey
Chapter 2 Marketing Planning & Staff
Chapter 3 Marketing Directors
Chapter 4 Marketing Managers
Chapter 5 Marketing Coordinators
Chapter 6 Business Development Representatives
Chapter 7 Proposals & Sales
Chapter 8 Marketing Systems
Chapter 9 Promotion
Chapter 10 Marketing Expenditures
Chapter 11 Other Matters
Chapter 12 Strategies
Chapter 13 Challenges
Appendices
Appendix A: Sample Questionnaire
Appendix B: Explanation of Groupings
About the Authors
List of Tables
List of Charts

For more information visit http://www.researchandmarkets.com/research/49a1e6/2010_marketing_sur.

Contacts

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Source: Research and Markets